Joe Lazarus is a full-stack marketing leader with over 20 years of experience in growing digital businesses, ranging from early-stage startups to major global companies. They have held key marketing roles at organizations such as BigDeal.com, Inc., where they built the brand and achieved a $25 million run-rate as the second employee. As the Chief Marketing Officer at Backflip Studios, they led a 15-member team, achieving 500 million downloads and contributing to a significant acquisition by Hasbro. Currently, Joe serves as the Head of Patient Marketing at Rula, aiming to enhance access to high-quality mental healthcare. They are pursuing an MBA in Marketing and Entrepreneurship at Texas McCombs School of Business and hold a BA in Economics from Colgate University.
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