Michael Rojas is an accomplished professional with extensive experience in digital marketing and engagement within the gaming industry. Currently serving as the Engagement Director for Latam at Rush Street Interactive, Michael leads the engagement strategy across Sportsbook, Casino, and CRM verticals, focusing on growth and retention in multiple LATAM markets. Prior roles include Director of Casino & Sportsbook Experience at Rushbet, where responsibilities included managing the website and optimizing player acquisition and loyalty strategies. Michael also worked at Grupo Réditos as Acquisition and CRM Manager, directing innovative gambling game strategies, and held positions in digital marketing at Sportium Apuestas Deportivas and web coordination at Universidad de La Sabana. With a Master's in Global Marketing and a Bachelor's in Graphic Design, Michael possesses a strong educational foundation to complement rich professional expertise.
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