Brad Culen is an accomplished professional with extensive experience in pricing strategy and analytics. Currently serving as Director of Pricing Strategy at Rust-Oleum Corporation since June 2023, Brad is a key member of the Pricing Leadership team, focusing on competitive benchmarking and price alignment. Previously, as Vice President at Burke America (July 2019 - May 2023), Brad was responsible for centralized corporate pricing strategies. Prior roles include performance management at BP, managerial positions at Sears Hometown and Outlet Stores, and strategic roles at Sears Holdings Corporation, where Brad successfully managed complex initiatives to enhance profitability and customer experience. Brad holds an MBA in Marketing and Management from the University of Illinois Urbana-Champaign and a B.S. in Business Management from Missouri University of Science and Technology.
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