Since it was founded in 2001, RVCA has built a strong distribution platform.RVCA IS THE BRAINCHILD OF COMPANY FOUNDER AND PRESIDENT, PM TENORE. TRANSCENDING THE BOUNDARIES OF TRADITIONAL ACTION SPORTS APPAREL, RVCA IS A DESIGN-DRIVEN LIFESTYLE BRAND FREE FROM PASSING TRENDS. APPEARING AS A NATURAL ON THE SHELVES OF BOUTIQUES AS ON THOSE OF ALOCAL SKATE SHOP, RVCA IS BROUGHT TOGETHER BY A GROUP OF LIKE-MINDED INDIVIDUALS FROM VARIOUS SUBCULTURES, A COLLABORATION OF SORTS, A LIFESTYLE WITHIN ITSELF.

E-Commerce

Retail

Sports

RVCA

RVCA's headquarters in Costa Mesa, CA, United States

This department focuses on creating and enhancing products specifically tailored for women's markets.

Product Development

The Creative Team at RVCA is responsible for developing innovative visual concepts and designs that encapsulate the brand's unique lifestyle essence. This team collaborates across various disciplines, including apparel, graphic design, and photography, to create compelling collections and promotional materials that resonate with diverse subcultures and transcend traditional action sports apparel. Their work ensures that RVCA maintains its position as a trendsetting, design-driven brand in both boutique and skate shop markets.

Creative Team

The Product Development and Merchandising team at RVCA is responsible for creating innovative and stylish apparel that embodies the brand's unique lifestyle identity. This team collaborates closely to design, develop, and market products that resonate with diverse subcultures, ensuring each piece aligns with RVCA's commitment to quality and trend-defying aesthetics. Their efforts are focused on optimizing product assortments, managing timelines, and enhancing the overall shopping experience across various retail channels.

Product Development and Merchandising

The Sales and Marketing team at RVCA is responsible for driving brand growth and market presence by strategically promoting products across various channels. They implement sales initiatives, foster relationships with retailers, and collaborate with independent sales representatives to ensure effective distribution. Additionally, this team develops marketing strategies that resonate with the brand’s diverse subcultures, positioning RVCA as a leading lifestyle brand in the action sports apparel sector.

Sales and Marketing

The Marketing Team at RVCA spearheads the brand's promotional efforts across various markets, focusing on creating a cohesive identity that resonates with subcultures in action sports and lifestyle apparel. They develop strategic marketing campaigns, manage digital outreach, and enhance brand visibility through social media engagement, influencer collaborations, and events. By bridging the gap between design and culture, the team ensures RVCA's authenticity and relevance in the ever-changing marketplace.

Marketing Team

The Leadership Team at RVCA drives the strategic vision and operational excellence of the brand, ensuring alignment across merchandising, sales, operations, and e-commerce initiatives. By leveraging diverse expertise, this team fosters innovation and collaboration to enhance the brand's presence in both boutique and action sports markets, while upholding RVCA's commitment to a design-driven lifestyle.

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Other teams

Creative Team

Product Development and Merchandising

Sales and Marketing

Marketing Team

Leadership Team