Iris Terré Vu is a seasoned marketing professional with extensive experience in managing international BtoB events, particularly in the real estate and retail sectors. Currently serving as Responsable Marketing Senior for France and the UK at Reed MIDEM, Iris oversees the marketing strategy for MIPIM and MIPIM NY, defining brand identity, digital marketing, and communications while managing multi-faceted marketing budgets. Previous roles include Product Manager for MAPIC Events, where Iris led marketing strategies for major events, and International Communication Project Manager at Who's Next, contributing to leading BtoB fashion shows. Iris holds a Master's degree in International Business and Marketing from Ecole Supérieure du Commerce Extérieur and has also participated in an international exchange program focusing on marketing.
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