Rawaa Shami is an experienced market research professional currently serving as the Market Research Manager at Ryanair since June 2022. In addition, Rawaa is a Council Member of the Marketing Society of Ireland, contributing to the organization since January 2021 by delivering impactful virtual events. Previously, Rawaa worked as an Insights & Planning Specialist at Bord Bia from February 2020 to May 2022, focusing on embedding insights into client services to guide strategic decision-making. Rawaa also held roles at THE PLANNING SHOP as Research Manager and at Opinsta as Insights & Marketing Manager, along with earlier positions in market research and marketing management. Rawaa holds a Bachelor's Degree in Advertising and Media from Coventry University and an A Level from Coventry City College.
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