Soni Laing is a seasoned marketing professional with extensive experience in brand strategy and advertising. Currently serving as the Sr. Director of Brand Strategy and Advertising at Ryder System, Inc. since January 2014, Soni oversees national advertising initiatives and manages the internal marketing department, focusing on key business units such as Supply Chain, Fleet Management, Dedicated Solutions, and Small Business. Prior to this role, Soni held positions at GSD&M, where responsibilities included overseeing national brand advertising for Goodyear and managing the Norwegian Cruise Line account. Early career experience includes leading brand communications for Toyota at 22squared. Soni holds a Bachelor of Arts in Advertising from Texas State University, earned between 1984 and 1989.
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