Steven Cox is the CEO of Ryff, where they lead the development of AI-powered virtual advertising solutions aimed at enhancing customer experiences in video streaming. With over 20 years of expertise in technology and ecommerce, they have previously held significant roles at notable companies such as Amazon, eBay, Microsoft, and Staples.com. At Amazon, they co-founded and led the Virtual Product Placements initiative, utilizing AI and machine learning to personalize video content. Steven has also served on the Board of Advisors for Klevu Oy, advising on search engine and product discovery technologies for ecommerce. They are currently pursuing further education at the Massachusetts Institute of Technology's Sloan School of Management.
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