Leah Shaffran is an SEO Director at Backbone Media, where they develop and execute marketing strategies for new SEO offerings and lead a high-performing SEO team. With a background in content marketing and SEO management, Leah has held positions at Ski.com and Bluetent, driving significant increases in organic traffic and client rankings. They co-own and operate Womensgearguide.com, a website dedicated to gear reviews and lifestyle content for active women. Leah's career began with roles as a freelance writer and assistant editor at notable publications such as Freeskier Magazine and Aspen Magazine. They earned a Bachelor of Arts in Journalism from Northeastern University.
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