Lauren Splitt

Lauren Splitt is an experienced digital marketing professional with a strong background in email marketing, digital marketing analysis, and strategic communications. Currently serving as an Email Marketing Strategist at RyTech, LLC, since December 2024, Lauren previously held the role of Digital Marketing Analyst at Lightburn, where expertise included optimizing campaign performance for diverse clients through paid search, social media, email marketing, content strategy, and conversion tracking. In earlier roles, Lauren worked as a Public Communications Specialist for Waukesha County Parks & Land Use, and as a Digital Marketing Manager at AdSerts, where strategic direction and data analysis were key responsibilities. Educational credentials include a Bachelor's Degree in Graphic Communication and Communication from Carroll University.