Brad Custred

Brad Custred is a seasoned entrepreneur and CEO with extensive experience in strategic leadership and business growth. Since June 2010, Brad has led Slingshot, Inc. with a focus on vision, execution of strategic plans, and fostering the growth of the company and its executive leadership team. Alongside this role, Brad is the owner of multiple ventures, including The Social Experiment, Beard & Blade, KnuckleBones Elixir Co., and BlueMuse Entertainment Group, and serves as a shareholder in CigarClub. Additionally, Brad co-owns Mokas Coffee, which is known for its exceptional espresso and live music. From 1999 to 2013, Brad was the president of Planet Cellular, a prominent retail chain, further solidifying a strong foundation in the retail industry. Brad holds a Bachelor's degree in Marketing from the University of Mobile.