Alex Sauer

Alex Sauer currently serves as the VP & Group Head of Measurement at s360, a position held since April 2025. Prior experience includes roles as Director of Adtech and Head of AdTech & Country Manager Spain at TRKKN from August 2017 to April 2025, where Alex established the Trakken office in Spain and led Ad Tech Consulting teams. Additional experience includes serving as a Guest Lecturer at Fachhochschule Wedel, focusing on Digital Analytics, and as a Measurement Solutions Consultant at Google, leading projects across multiple European regions. Alex’s career also includes a role as Digital Analytics Consultant at TRKKN and prior work as a Freelance Business Search Marketing Specialist. Alex holds a Bachelor of Science degree in Business Information Systems from the Technical University of Applied Sciences Würzburg-Schweinfurt.