Franco Caporale

Franco Caporale has had a long and varied career in marketing, beginning in 2007 as Marketing Manager for the UCSB Office of Technology & Industry Alliances (TIA). In this role, they were responsible for generating and nurturing leads for technology licensing deals, developing email campaigns through Constant Contact, managing lead flow and segmentation using ACT! CRM, implementing SEO standards and landing page optimization, and generating new licensing opportunities at industry-specific trade shows. In 2008, they joined Lottay as a Demand Generation specialist.

In 2012, Franco moved to Couchbase as Manager of Demand Generation & Marketing Automation. At Couchbase, they were responsible for managing demand generation programs on Marketo and Salesforce. In 2014, they joined Duetto as Director of Global Demand Generation & Sales Development. During their time at Duetto, they were promoted to Senior Director of Global Demand Generation & Sales Development.

In 2016, Franco joined Apptimize, Inc. as Senior Director of Demand Generation & Sales Development. At Apptimize, they were responsible for a mobile experience management solution for native iOS and Android apps. In 2017, they became Head of Enterprise Marketing at Branch, where they managed a team of 8 people with the goal of scaling inbound pipeline from enterprise accounts.

In 2018, Franco founded and became CEO of SaaSMQL, a company that helps SaaS companies implement Account-Based Marketing (ABM) programs to scale sales pipeline generation from enterprise accounts. In 2020, they joined KnowHow as an Advisor for Demand Generation.

Franco Caporale has a diverse educational background. Franco obtained their Bachelor of Science in Communication Science from Università degli Studi di Padova between 2000 and 2006. From 2005 to 2006, they attended UC Santa Barbara on an EAP Scholarship. Franco then went on to obtain an MBA in Business Administration from Pepperdine Graziadio Business School between 2008 and 2010. During this time, they also obtained a Certificate in Dispute Resolution from Pepperdine Law. In 2013, they obtained the Marketo Certified Expert Certification from Marketo.