Batool e Azra has extensive experience in marketing and account management, currently serving as Chief Operating Officer at Saatchi & Saatchi since July 2015, where prior roles included Chief Client Officer, Business Director, Associate Account Director, Senior Account Manager, Account Manager, and Account Executive. Earlier experience includes working at Helium Private Limited as an Account Executive managing nationwide in-store marketing activations for a key account, and as a Freelance Writer/Researcher at Market Shank, focusing on content creation and research for international clients. Batool's career began with an internship in marketing at Pakistan State Oil. Educational qualifications include an MBA in Marketing Management and a BBA in Marketing Management from Bahria University, along with foundational education from DHA College for Women.
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