Arpit Gupta

Arpit Gupta is a seasoned subscriptions and revenue professional with over 15 years of experience in building sustainable growth for OTT, media, and digital platforms. Currently serving as the Director of Subscriptions at JioSaavn, they manage the end-to-end subscriptions P&L, focusing on payment infrastructure optimization and lifecycle marketing. Arpit has previously held leadership roles at Tata Sky, HT Digital, and Tata Play, where they drove significant subscriber and revenue growth through data-driven strategies and innovative campaigns. They are also the author of "The Subscription Revenue Playbook," which provides insights into high-retention subscription businesses. Arpit holds an MBA from Xavier Institute of Management and a Bachelor’s degree in Economics, Maths, and Statistics from Mahatma Jyotiba Phule Rohilkhand University.