Welcome to SAB22, a dynamic and innovative fashion consulting agency located in the heart of Milan. Since 2019 we have dedicated ourselves to mastering the intricacies of the fashion world, especially in clothing, shoes, bags, and accessories. 

Our team specializes in connecting Italian designers of luxury and premium labels with the retail fields in Russia and CIS countries.

We provide an array of services that include:
✅ Fashion and Retail Synergy: bridging the gap between key fashion and retail players with a blend of global outlook and localized strategies.

✅ Trend Adaptation and Branding: assistance in keeping abreast of fashion trends, planning designer mixes, and nurturing brand relationships.

✅ Retail Development: implementing best retail practices to curate unique shopping experiences, incorporating elements like visual merchandising and space planning.

✅ International Operations: expertise in transcending borders, with a special focus on Eastern Europe and CIS, to facilitate successful business ventures.

We believe in creating a distinctive brand identity and retail concept for each of our clients. We focus on building long-term relationships by providing thoughtful, high-quality service and facilitating a deeply personal customer experience. Our team strives for perfection across product quality, fittings, and pricing. 

We offer personalized brand consultations, market research, analysis, retail conceptualization, graphic design, and more. By enhancing your business with the best visual merchandising, retail space planning, furniture, and packaging design, we help create a memorable shopping experience for your clients. 

We also provide comprehensive B2B expertise, including CRM implementation and staff training in customer experience. 

🎯 Our mission is to ensure that your business not only thrives but excels in the competitive fashion market. 

Join us at SAB22, where fashion, innovation, and expertise meet. 
Let’s redefine fashion together.

Sab22

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