Carl Lewis is a seasoned professional in content creation and social media management, currently serving as the Global Head of Content & Social Media for betPawa, overseeing operations in 11 countries since May 2023. Simultaneously, Lewis works as a Sports Presenter for Good Hope FM in Cape Town and has been a freelance writer for Daily Maverick since January 2015. Prior to these roles, Lewis held various significant positions, including Head of Content at Bet.co.za, where strategic management of sports content and marketing initiatives was key. Previous experience also includes leading social media strategy at Sedibus, reporting for Eyewitness News, and brand activation roles with Red Bull. Lewis holds an Associate's Degree in Digital Copywriting and Digital Communication and a Bachelor's Degree in Sports Management.
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