Alex Barder is a commercial leader with over 20 years of experience in sales, marketing, and business development in the Travel & Hospitality Industry. Currently serving as Senior Director of Business Development at SHR Group, Alex focuses on managing hospitality revenues in the Middle East and India. Previously, Alex held positions at Oracle and Travelport, as well as leading GDS Media and Data strategy at Sabre Corporation. Alex's educational background includes a BSc in Hotel and Restaurant Management from Oxford Brookes University.
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