Sonja Buse

Sonja Buse serves as the Head of Leisure Sales DACH at Sabre Corporation since January 2023. Previously, Sonja held various roles in sales and management, including Leiterin Vertriebsinnendienst at Aqua free Group from June 2021 to January 2023, and at Hapag-Lloyd Cruises, where responsibilities included deputy head of sales and group sales leadership from January 2015 to June 2021. Sonja also gained substantial experience at HRS - The Hotel Portal, focusing on senior account and corporate sales management. Earlier in the career, Sonja worked at Amadeus Leisure IT GmbH in multiple capacities, such as Country Manager Benelux and Project Director International, overseeing product portfolios and international project rollouts. Additional experience includes sales roles at CallOn and Thomas Cook, along with foundational work in sales at Reisebüro Fun Travel while pursuing a master's degree in Geography/Tourism at Paderborn University.