Safarat is a fashion brand born between Riyadh and Milan, with the objective of exploring how different cultures can combine to create the extraordinary.

It is inspired by traditional Saudi fabrics, colors, and patterns, and by the meaning behind them, by the beauty of the desert, and by the freshness of the Mediterranean Sea and the perfumes of its vegetation.

Safarat, literally “the embassies”, has the objective of giving a new voice to Arab culture and people anywhere in the world, by reinterpreting traditional themes in a modern environment, where cultures come together and enrich one another. It also has the objective of giving foreigners the possibility of embracing local Arabic culture in their looks, by integrating traditional details and patterns in everyday outfits.

Clothes are made combining traditional fabrics locally sourced from the region and premium Italian textiles.

Safarat

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