Andy Sutherden

Andy Sutherden serves as the Executive Director of Marketing & Communications at the Saudi Arabian Football Federation since January 2024, focusing on the Saudi Arabia FIFA World Cup™ 2034 bid. Prior to this role, Sutherden was a Marketing Communications Senior Advisor at the Ministry of Sport from August to December 2023, engaging with various stakeholders in a high-stakes environment. Sutherden also acted as a Board Advisor for Antourage and founded Sutherden Consulting Ltd, offering expertise in sports marketing and communications from September 2020 to August 2023. Previous positions include International Head of Brand Consulting at Creative Artists Agency and Global Head of Sport & Partnership Marketing at Hill+Knowlton Strategies, showcasing a robust career in strategic brand consulting and sports marketing. Sutherden holds a Google Post-Graduate Certificate in Digital Marketing from Squared Online and is an alumnus of UCL.