Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life.

Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting. With drive, experience, and a passion for quality, we create products that make a difference – from timeless classics to innovative expressions.
Through our brands, Sagaform and Byon, two unique design philosophies come together. Sagaform embodies Scandinavian design tradition, sustainability, and togetherness, while Byon challenges the expected with playfulness and boldness. Operating in the European market, we are a reliable, professional, and inspiring partner. Through strong brands and high-quality products, we build long-term relationships and create value for both customers and end consumers.
Sagaform AB is part of New Wave Group.

Sagaform Group

The Trandaredsgatan 200 office in Borås likely handles sales support and export operations for local and international clients.

Trandaredsgatan 200

christer hallberg

This department manages the procurement of goods and services, ensuring efficient purchasing processes and supplier relationships.

Purchasing Department

This department focuses on providing assistance and resources to enhance sales operations and customer interactions.

Sagaform Group

Org chart

Teams

Purchasing Department

Sales Support

Offices

Sagaform Group

Org chart

Teams

Purchasing Department

Sales Support

Offices

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