Andre Höfer

Andre Höfer is an accomplished marketing professional with over two decades of experience, currently serving as the Director of Marketing for Sage in Germany since December 2009. Höfer leads marketing strategies aimed at acquiring new customers and enhancing customer loyalty across various segments, including small and medium businesses. Prior roles at Sage include overseeing New Customer Marketing and managing the marketing and lead management teams for HR and Payroll solutions. Earlier experience at Volksstimme involved heading marketing and subscription sales, where Höfer played a pivotal role in strategic marketing initiatives and team leadership. Höfer began a career at BMW Group as a marketing trainee for motorcycles after earning a Diplom-Kaufmann in Business, Management, and Marketing from Leipzig University.