Dr. Ian Howells is a best-selling author and the Global VP of Product Marketing at Sage, where they focus on micro-vertical go-to-market strategies and partner planning. Previously, they served as CMO at multiple organizations, including Alfresco Software and Sage Intacct, where they significantly increased ARR and transformed marketing strategies. Ian's expertise in B2B marketing and generative AI is evident in their ongoing work writing a book on Generative AI and their notable achievements in leading successful marketing strategies across various tech companies. They are recognized for their substantial contributions to the industry, including their work on the strategic positioning and market strategies that drove company growth and innovation.
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