Michael Backhouse

Michael Backhouse is a Digital Performance Analyst at Sage, where they optimize marketing funnels and enhance digital customer experiences through data-driven insights. With a BA in Business Management from Teesside University, earned in 2019, they possess three years of experience in Marketing Analysis and have recently transitioned into e-commerce merchandising. Michael has utilized skills in tools such as Google Analytics and Looker Studio to improve reporting efficiencies and drive strategic initiatives in previous roles, including their time as an E-commerce Commercial Analyst at Mayborn Group Limited. Their commitment to continuous development in data analytics and e-commerce positions them as a valuable asset in their field.