Christine C.

Account Supervisor - Multicultural Marketing at Sagent

Christine C. has a diverse work experience spanning multiple industries. Christine most recently worked at Sagent, starting in 2021. Their roles at Sagent include serving as a Senior Account Leader in Multicultural Marketing from June 2021 to April 2022, and currently as an Account Supervisor in Multicultural Marketing.

From 2018 to 2020, Christine worked at Bethel Global Media Contents as a Content Sales & Acquisition Senior Manager. In this role, they oversaw the international sales and acquisition of media content to TV broadcasters and new media platforms. Christine managed client relationships with over 50 international clients across various countries in Asia.

Prior to that, Christine worked at fahrenheit88, a shopping center in Kuala Lumpur, Malaysia, from 2010 to 2016. As the Marketing Manager, they played a key role in conceptualizing, planning, and executing integrated marketing campaigns and operations SOPs leading up to the opening of the shopping center.

Christine also has experience at United Overseas Bank (Malaysia) Bhd, where they worked as an Assistant Manager in Marketing & Cards Usage for a brief period in 2010. Their responsibilities included strategic planning and negotiation to establish partnerships with dining and shopping merchants to drive credit card usage.

Additionally, Christine worked at Kuala Lumpur Pavilion Sdn Bhd. from 2008 to 2010 as a Marketing Assistant in Public Relations & Events. In this role, they coordinated and executed various events and was involved in drafting media advisories, press releases, and briefing documents.

Christine C. completed their high school education at Catholic High School in Malaysia from 1998 to 2002. Christine then pursued A Levels at Sunway University from 2003 to 2004, focusing on accounting, economics, and law. Christine went on to obtain a Bachelor of Arts (Hons) in Mass Communication with a concentration in marketing communication from the University of East London between 2005 and 2008. Continuing their educational journey, they pursued a Master of International Studies at Sogang University from 2016 to 2018, specializing in international relations with a minor in East Asian studies.

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Timeline

  • Account Supervisor - Multicultural Marketing

    April, 2022 - present

  • Senior Account Leader - Multicultural Marketing

    June, 2021

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