Abi Walker

Digital Marketing & Content Executive at Sagittarius

Abi Walker has extensive experience in various roles within the digital marketing field. Starting in 2011, they worked as an Assistant Kennel Manager at Hillside Animal Sanctuary, where they provided daily care for dogs. In 2012, they served as both a Kitchen Manager and an adhoc Nursery Assistant at Kingswood Day Nursery, overseeing the operation of the nursery kitchen and preparing nutritious meals for children.

In 2013, Abi joined BMW Group as a BMW Product Genius, where they delivered exceptional customer experiences by providing comprehensive product information about BMW vehicles. Abi then transitioned to Nissan Motor Corporation in 2015 as an Electric Vehicle Specialist, educating and inspiring customers about Nissan's electric vehicles.

Abi's career in digital marketing began in 2016 when they joined Fudge Kitchen as a Social Media and Marketing Assistant, curating engaging content for social media platforms and driving sales. Abi then worked as a Digital Marketing Coordinator at BP Travel Marketing Services, managing social media platforms, coordinating email marketing campaigns, and producing compelling blog content.

In 2018, Abi became the Communications Lead at Agile Business Consortium, where they developed and executed messaging and communication strategies to promote business agility globally. Abi played a crucial role in establishing the Consortium as a trusted authority in the field.

Abi's experience in the digital marketing field continued with a short-term contract at Adobe in 2022 as the EMEA Professional Services Communications Manager. Abi raised brand awareness and enhanced thought leadership positioning through impactful campaigns, events, executive communications, and content creation.

In 2022, Abi founded Willow Digital Marketing, a freelance digital marketing company specializing in Agile Marketing, content design, and social media management. Abi helps businesses build and grow their online presence through simplified, delegated, and organized marketing methods.

Currently, Abi is working as a Digital Marketing and Content Executive at Sagittarius, a leading digital agency. Abi supports the Sales and Marketing team in executing marketing activities that generate awareness and high-quality leads for the agency. Their responsibilities include managing website content, creating monthly newsletters, arranging events, and overseeing paid social ads.

Overall, Abi Walker's work experience showcases their expertise in digital marketing, content creation, social media management, and brand promotion.

Abi Walker's education history includes a range of qualifications and certifications. Abi first attended Dronfield Henry Fanshawe from 2000 to 2005, but no degree or field of study is specified for this period. Abi then pursued an education in Animal Sciences at Derby College from 2005 to 2007, where they obtained a National Diploma. Following that, they enrolled at Nottingham Trent University from 2007 to 2009, completing a Foundation degree in Animal Sciences. Later on, Abi furthered their education at Nottingham Trent University from 2009 to 2011, earning a Bachelor of Science (BSc) degree in Zoology/Animal Biology.

In addition to their formal education, Abi has obtained various certifications. Abi completed the AgilePM Foundation course at APMG International in April 2020. In May 2020, they received a certification in Social Media Campaign Planning from CIM | The Chartered Institute of Marketing. Abi also acquired skills in Creative Writing and Adobe Photoshop CC through courses offered by High Speed Training Ltd and Jellyfish Training, respectively, in August and July 2020. Prior to that, they pursued courses in Content Marketing, Writing for the web: Advanced, and Creating Graphics for Social Media through Media Training Ltd in 2019. Moreover, Abi obtained an Advanced Diploma in Blogging from Course Gate and an SEO Standard certification from Jellyfish Training in January 2019.

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Timeline

  • Digital Marketing & Content Executive

    February, 2023 - present