Martha Casanova is a seasoned marketing professional with extensive experience in customer advocacy and marketing strategies. Currently serving as Sr. Customer Marketing Manager at SailPoint since March 2022, Martha has a strong background in customer experience marketing demonstrated through roles at Ceridian Canada and SAS, where significant accomplishments included developing a VIP Customer Program and growing customer reference enrollment. As a Partner at Casanova Properties since December 2019, Martha leverages a blend of strategic insights and a comprehensive understanding of customer needs. Previous positions include roles in sales and account management at Plaut Systems, J.D. Edwards, Accenture, and Andersen Consulting. Martha holds a degree in Systems Engineering from Universidad Metropolitana in Venezuela.
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