Gem Frith is a Creative Director with extensive experience in brand building and strategic thinking. They currently serve as the Integrated Creative Director for Argos and Habitat at Sainsbury's and have previously held leadership roles at renowned companies including IKEA, Halfords, and Naked Energy Ltd. With a passion for delivering memorable campaigns that meet KPIs, Gem is known for their creative problem-solving abilities and curiosity for design and technology trends. Throughout their career, they have led design teams and created successful communications, earning recognition for their work.
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