Saj Trading is a trading and distribution company focused on wholesale import & export and jewellery supply across Kerala and beyond.

We operate at the intersection of B2B distribution and brand building—supplying retail partners while also growing our in-house brands Zircon Jewels and Genzee Jewels.

Where you’ll find us

Shop-in-shop brand counters across Lulu Fashion Stores in Kerala (Lulu malls)

Supply presence with leading retail groups including Pothys (Kerala)

Growing network of independent retailers and wholesale partners

Zircon Jewels expanded into online + marketplaces, bringing our best-selling styles to a wider audience

What we’re known for

Reliable sourcing + consistent supply

Fast-moving designs that work in-store

Strong merchandising support for counters

Practical, partner-first operations (sell-through matters more than hype)

If you’re a retailer, distributor, or marketplace partner looking for a dependable supply partner—or you want to collaborate with Zircon or Genzee—let’s connect.

Saj Trading

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