I’ve spent 16 years in sales, 13 of those in SaaS, and 10 in sales leadership.

Including leading sales teams at Trustpilot during its $1.49B IPO in 2021.

I’ve run multi eight figure sales organisations. I’ve hired, trained and developed hundreds of frontline AEs and BDRs. I’ve carried targets, missed them, hit them, rebuilt teams and scaled teams.

And here’s what I’ve learned.

Scaling revenue is not the same as scaling headcount.

Over the last decade I’ve been inside multiple scale-ups where the growth plan was simple, hire more reps.

It rarely works.

Because growth doesn’t come from more people. It comes from better structure.

If the strategy, targeting, opportunity creation model and sales mechanics aren’t built properly, doubling the team just doubles the inefficiency.

That’s the gap I operate in.

Sales Fit Capital, Revenue Scale Clarity for Investors and Scale-Ups

Sales Fit Capital exists to give investors and SaaS leadership teams a clear, honest view of whether new business revenue can actually scale, before serious capital is deployed and after.

We assess:

• How pipeline is genuinely created
• Revenue per head and sales productivity
• ICP alignment and go to market positioning
• Channel effectiveness and outbound capability
• Deal economics and growth capacity
• Where the structural weaknesses really are

Then we design the strategy required to make scale achievable, not theoretical, but executable.

It’s about confidence. Confidence that the revenue model can deliver what the growth expectations assume.

Sales Fit Capital

Org chart

Teams

Offices