Adi Berda is the Principal UX Designer at Salesforce, a position held since 2024. Previously, Adi served as a Senior Product Designer and Product Design Team Lead at MyHeritage from 2018 to 2022, and worked at Micro Focus as a Senior UI Designer during its merger with HPE Software in 2017 to 2018. Adi's earlier experience includes roles as an Interactive Designer at Designit from 2012 to 2015 and at Hewlett Packard Enterprise from 2015 to 2018. Adi earned a Bachelor's degree in Design and Visual Communications from the Holon Institute of Technology and a Master's degree in Industrial Design from the Bezalel Academy of Art and Design.
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