Alison Larocque

Alison LaRocque is an accomplished media strategist with extensive experience spanning over a decade in various leadership roles. As the Director of Global Media Strategy at Salesforce since October 2025, Alison oversees comprehensive media strategies. Prior to this, Alison held the position of Vice President of Integrated Client Strategy at NOVUS Media LLC, and served as Media Director at Upwork, managing multi-channel media strategies. Previous roles include Senior Media Manager for Indeed, Digital Marketing Manager at CB2, and various positions at Initiative, Starcom, Mindshare, Zenith, and o2ideas, contributing to significant media investment and strategy for notable clients. Alison holds a BBA in Marketing from The University of Iowa Tippie College of Business and an MBA in Integrated Marketing Communications from Roosevelt University.