Amanda Backer

Amanda Backer is the Senior Director of Partner Marketing Experiences at Salesforce, where they lead the Experiences team focused on AppExchange and global partner marketing. With nearly 15 years of experience in digital marketing, Amanda has developed and executed strategies across various channels, including content, community, and social media marketing. Prior to Salesforce, Amanda held roles at Huge, Cronin & Company, and RingLead, managing major advertising accounts and digital campaigns for renowned brands. They are a published author, speaker, and former social media professor, passionate about writing, tap dancing, hiking, and their Rottweiler, Romeo. Amanda is currently pursuing degrees in Creative Writing from Purchase College, SUNY, and a Bachelor of Arts in Communications from the University of Hartford.