Ann-Sofie (Fiffi) S. is currently the Senior Director of Business Value Services at Salesforce, a role they have held since 2022. They previously served as Director of Business Value Services at Salesforce from 2020 to 2022. Prior to their tenure at Salesforce, Ann-Sofie worked as a Management Consultant at PwC Consulting and IBM Global Business Services. They also held leadership positions as General Manager in San Francisco and Country Manager & Trade Commissioner to the USA at Business Sweden from 2011 to 2017. Ann-Sofie earned a Master of Science from Linköping University and an MBA from FIA - Fundação Instituto de Administração.
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