Chema Frade is a D2C and B2B eCommerce and performance marketing expert with extensive experience in various leadership roles. They have a background in journalism, having worked as a Fashion & Beauty Journalist at Bang Showbiz and held communication roles at L'Oréal. In their most recent position as a Functional Architect at Salesforce Commerce Cloud, Chema ensures that brands effectively design and operate their e-commerce websites. They also contributed significantly to enhancing the online business strategies for companies like Samsung and Hasbro, driving innovation and digital marketing efforts across diverse sectors. Chema holds a Bachelor's Degree in Journalism & Political Science and a Master's Degree in Branded Content & Transmedia Storytelling from Universidad Carlos III de Madrid.
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