Jorja Lyons

Jorja Lyons is a results-driven Director of Product Management at Salesforce, where they lead the Marketing Cloud Engagement Journey Builder, focusing on crafting dynamic, personalized campaigns for both B2C and B2B marketers. Jorja has a strong foundation in digital marketing, having previously held positions such as Senior Product Manager and Lead Solution Architect at Salesforce, and has extensive experience across various organizations including Ice Miller and the Hoosier Lottery. With a Bachelor's degree in Journalism from Indiana University–Purdue University Indianapolis, Jorja excels in product strategy, customer advocacy, and multi-channel campaign management, frequently speaking at industry events to drive customer adoption and influence stakeholders.