Laura McCarthy is a Business Development Leader for Central and Eastern Europe (CEE) at Salesforce, where they focus on enhancing client experiences and driving digital innovation. They previously served as an Account Executive at Salesforce and held roles as Senior Manager and Manager of Business Development. With a background in digital account management from Core and dentsu, Laura has developed expertise in strategic planning and sales within the digital media landscape. Laura earned a BSc (Hons) in Food Business and an MBS in Food Marketing from University College Cork, alongside a Postgraduate Diploma in Internet Marketing & Online PR from Fitzwilliam Institute.
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