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Lee Edwards

Business Strategy Senior Manager - Financial Services Industry

Lee Edwards is a seasoned business strategist and leader in the financial services industry, currently serving as a Business Strategy Senior Manager at Salesforce. With 30 years of experience, Lee has a strong background in corporate management, consulting, and business ownership, focusing on strategy development and program implementation. Previous roles include Managing Partner at MB Affinity Solutions JV, Senior Manager of Corporate Development at Coast Capital Savings, and Director of Business Strategy & Implementation at Richmond Savings. Lee's expertise spans CRM strategy, AI digital transformation, and loyalty-rewards solutions.

Location

Vancouver, Canada

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