Lorena Guevara is currently the Director of Product and Mexico Digital Enterprise Technology Site Lead at Salesforce, where they focus on IT product strategy and AI capabilities. With prior roles such as Director of Product Management at Coppel and Head of the Technology and Innovation Center at América Móvil, they have vast experience in product strategy, digital transformation, and agile development. Lorena's expertise spans various sectors, including Financial Services, eCommerce, and EdTech. They hold a degree in Communication Sciences from Universidad Nacional Autónoma de México and are pursuing further education in Strategic Thinking at Harvard Business School Online.
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