Mark de Groot

Mark de Groot is an experienced professional with a strong background in marketing, customer relationship management, and sales automation. Mark held various roles, including Key Account Manager at Cendris, where responsibilities included selling database marketing products, and Strategy Consultant for Loyalty Lab, focusing on direct marketing and loyalty programs. As Managing Director of RaisingResults, Mark emphasized marketing and sales automation. Mark also served as Managing Consultant at Capgemini and Owner/Strategy Lead of MarketingBytes, driving customer-oriented transformations. In later roles, Mark was the Digital & Marketing Director EMEA at Oracle, overseeing digital customer experience initiatives, and currently serves as Senior Director at Salesforce, leading a team in Customer Success Management. Mark's educational background includes a Master's degree from the University of Amsterdam and a Baccalaureus from Hogeschool Leiden.