Michael Perla is a seasoned value strategy leader at Salesforce, focusing on digital transformation and business value services for a >$1B ARR business. With extensive experience in sales transformation and strategy consulting, they have significantly enhanced the performance of Fortune 500 organizations, generating billions in quantified value. Previously, Michael held leadership roles at Symmetrics Group and The North Highland Company, establishing sales effectiveness practices and crafting strategic plans for growth. They are also a co-author of "7 Steps to Sales Force Transformation" and hold multiple degrees including an MBA and certifications as a Six Sigma Black Belt.
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