Mike Irwin is an experienced professional in enterprise architecture and cloud solutions, with a strong background in marketing cloud technologies. Beginning his career as an Analyst and Expeditor at ChaCha, Mike advanced to roles such as IT Advisor at Sobo Networks and Cloud Consultant at Bluewolf. Mike continued to enhance expertise at Salesforce, progressing through various positions including Sr. Solutions Architect and Manager of Marketing Cloud initiatives, before rising to the role of Sr. Manager, Principal Enterprise Architect for Consumer Goods. Currently, Mike serves as the Director, Distinguished Enterprise Architect for Consumer Goods at Salesforce, leading presales enterprise architecture for global customers and facilitating digital transformation workshops. Mike holds a Bachelor of Science in Management Information Systems from Auburn University.
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