Peter Brook

Peter Brook is a seasoned professional with over 20 years of experience in technology and implementation services, currently leading the EMEA implementation team in the Salesforce Global AI practice. After spending two decades in the San Francisco Bay Area, they returned to the UK to focus on the practical application of groundbreaking technologies, particularly in cloud computing and AI. Peter's career includes significant roles at organizations such as Oracle, Vlocity, and Salesforce, where they have consistently driven successful deployments across multiple industries. With a background in both consulting and project management, Peter emphasizes the importance of executive support and clear communication in transforming technological challenges into business value. They hold a Master's degree in History from the University of Cambridge.