Rob Hendin is the Director of Integrated Experiences for Strategic Events and Executive Producer of the Broadcast Team at Salesforce, where they create dynamic strategic marketing content and bespoke digital experiences. Currently, they are responsible for the strategic vision and production execution of live broadcast and video content to enhance audience engagement. Previously, they served as Executive Producer at The Atlantic, where they led the editorial team in creating impactful live journalism events. Rob's extensive experience also includes various senior roles at CBS News, where they contributed to programs such as Face the Nation and CBS Evening News. They hold a BS in Political Communication from The George Washington University.
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