Selim Cheurfa

Selim Cheurfa serves as the Middle-East Sales Director for Salesforce, focusing on Travel, Manufacturing, and Automotive sectors in the UAE and KSA since July 2015. In this role, Selim leads a team of Account Executives and manages client relationships from Mid-Market to Large Enterprise. Prior experience includes working as a Senior Account Executive at Salesforce, developing global strategies for strategic enterprise customers, and a Fusion Middleware Account Manager at Oracle, responsible for revenue generation in the French market. Additional roles include business development at Macarons Paris, project management at Total E&P, and purchasing assistance at BNP Paribas. Selim holds a Master’s degree in Business from Grenoble Ecole de Management and a DUT in Commercial Development Techniques from Université Jean Monnet Saint-Etienne.