Simona Rusticelli is a seasoned business technologist with over 20 years of experience in the consumer packaged goods (CPG), retail, and fashion industries. Currently serving as the Retail and CPG Industry Enterprise Architect at Salesforce, Simona leads initiatives in enterprise digital transformation and AI adoption. Previously, Simona held key positions at SAP, Avanade, Vistex, and Nestlé, where they excelled in account management, presales activities, and strategic project execution. Simona's educational background includes multiple advanced degrees from institutions such as Bologna Business School and a focus on AI and digital innovation.
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