Sofia Young

Sofia Young, MBA, currently serves as the Manager of L2O Innovation at Salesforce. Prior experience includes roles such as Senior Business Analyst for Customer & GTM Data Projects and Digital Analytics Manager at Curaleaf. Sofia held the position of Senior Digital Analytics Consultant at InfoTrust, and Senior Client Success Manager & SOC 2 Program Manager at aqfer. At Hilton, Sofia advanced through various titles, ultimately as Manager of Planning and Performance, where notable achievements included developing performance reporting programs and strategies that generated significant revenue impact across multiple teams. Additional experience encompasses roles in digital media planning and buying at &Barr and operational management at Hyatt Regency Orlando. Sofia earned an MBA and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Central Florida.