Spring Wu

Spring Wu is a seasoned professional in corporate strategy and monetization with extensive experience in pricing and packaging strategy. Currently serving as the Director of Corporate Strategy at Salesforce since October 2025, Wu previously held the role of Director of Monetization & Pricing Strategy at Workiva from June 2015 to October 2025, where responsibilities included leading the portfolio-wide monetization strategy and optimizing pricing strategies. Prior roles at Workiva encompassed Senior Product Marketing Manager and Product Marketing Manager focused on pricing and packaging. Earlier career experience includes an account management position at Main Fain Trading Co., Ltd. Wu holds an M.B.A. from Georgetown University McDonough School of Business and a Bachelor's Degree in International Business from Ming Chuan University.