Melissa P.

Melissa P. serves as the Senior Director of Revenue Operations at Salesmsg since July 2025, following a role as Director of Operations at City Mattress where process optimization and analytics strategy were key achievements. Prior experience includes Director of Business Operations at BioDigital, where a lead-to-cash process was designed, resulting in significant improvements in inbound lead quality and churn reduction. At NeoGenomics Laboratories, Melissa led Salesforce CRM development and business intelligence reporting, transforming data into actionable insights. As an Independent Consultant, expertise was provided in CRM and software solutions for various industries, alongside process development and automation initiatives. Early career experience included roles as a Business Analyst at enCura and Community Health Solutions of America, focusing on database design and internal process automation. Melissa holds a high school diploma from Myrtle Beach High School, graduating in 1992.